Marketing and Design Services - Independent Contractor Jan. 2010 – Present

• Full‑service creative partner for a diverse portfolio of clients including body care lines, nonprofits, musicians and artists, construction, marine and outdoor lifestyle brands.  

• I have created complete brand systems including logos, guides, websites, digital campaigns, print ads, brochures, infographics, and more. 

• Set up and manage digital ad and shopping campaigns for both products and services across Google, Bing, Youtube, and Meta. 

• I enjoy advising clients on content strategy and social media presence, helping to create channel-specific content that strengthens their digital footprint and audience engagement.

• I can create a multitude of items for print production including packaging, catalogs, signage, trade‑show materials, and apparel. I can effectively coordinate with printers to spec materials, review proofs, and ensure color‑accurate, polished final production.

Director of Marketing - Boat Specialists Jan. 2020 to Present

• Redesigned and launched a new brand identity for a 50 year old national boat and outboard company, driving measurable increases in brand recognition across the North American market.

• Owned end-to-end management of the company’s e‑commerce website, PPC accounts, and social media channels, delivering consistent year-over-year growth in online engagement and traffic. Maintained regular updates across the company’s digital presence to keep customers engaged and connected with the brand. 

• Led the concept development and production of a full suite of digital and print marketing materials tailored to the North American market for trade shows, expos, and more by strategically aligning with the sales team to support sales initiatives and key product launches. 

• Developed and executed a content program including video and long‑form blog content, deepening customer understanding of the brand and improving downstream engagement metrics. I immensely enjoyed building this program and am proud of the trust it has created with its customer base. 

• Built a performance reporting framework across marketing channels, using data analysis to continuously optimize campaigns and improve ROI on marketing spend. The marine industry can be unpredictable and heavily influenced by economic shifts, and the last seven years have been a rollercoaster. Even so, I’ve delivered year over year growth, including a 38 percent increase in overall revenue with minimal increase to the marketing budget, driven purely by strategy.

Marketing Manager - Humane Society Oct. 2013 – Dec. 2019

• Owned the organization's full content output and end-to-end website management across blog, social media, e-blasts, and newsletters, producing daily content that grew audience engagement.

• Built and maintained relationships with community stakeholders and media outlets to amplify the organization's brand presence and drive awareness across key audiences. Created an internal communications framework connecting the Board of Directors, staff, and stakeholders, creating alignment and clarity around organizational priorities and goals.

• Designed and launched fundraising campaigns and programs from concept through execution, contributing directly to revenue growth and donor engagement.

Makerspace & Marketing Coordinator – Santa Fe’s Children Museum Sept. 2011 – July 2013

• Developed a comprehensive branding guide for the makerspace that unified its identity across signage, programming materials, and visitor-facing communications.

• Designed and executed a marketing strategy to drive visitor awareness and engagement, positioning the makerspace as an accessible and inspiring hub for hands-on innovation.